RICHARD BRANSON: ADVICE FOR ENTREPRENEURS

Question: What is your advice for entrepreneurs?

Richard Branson:  I think the most important thing about running a company is to remember all the time what a company is.  A company is simply a group of people. And as a leader of people you have to be a great listener and you have to be a great motivator.  You have to be very good at praising and looking for the best in people.  People are no different from flowers.  If you water flowers they flourish, if you praise people they flourish. And that is a critical attribute of a leader.

Question: What has been the most difficult part about running Virgin?

Richard Branson:  There is a very thin dividing line between success and failure.  Most people who set off in business without financial backing they fail at some times in their lives. I've only just stayed at the right side of that dividing line.  For instance, just after...  You know we had a record company.  I was fed up...

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